Ridgeline Roofing
“Built to weather it.”
Rebrand + site relaunch. Storm-season palette borrowed from a Colorado sunrise.
Brand identity · for home service businesses
A brand that looks like you mean it.
Most contractors are stuck with a logo their nephew made in 2014. We design and ship a full brand identity — mark, palette, type, site, and signage — in 14 days. Conservative, conversion-tested, and 100% owned by you.
Your brand is doing more work than you think.
When a homeowner is choosing between three plumbers on Google, the deciding factor isn’t price — it’s which one looks like they’ll show up. A clean mark, a calm site, a truck wrap that matches the invoice. That’s trust before anyone says a word.
- Pixelated logo on the truck, the form, and the invoice — all slightly different.
- Website looks like every other contractor in your zip code.
- No brand guide — every designer guesses your colors.
- Premium customers bounce because the site reads “handyman.”
What you get
One project, three deliverable tracks. Everything ships as source files (SVG, Figma) plus a 1–8 page brand guide PDF you can hand any future designer.
Brand identity
- Primary mark + monogram
- Wordmark + lockups
- Color system (light + dark)
- Type system + scale
- 1-page brand guide PDF
Web design
- Home, services, about, contact
- Mobile-first, sub-1s LCP
- Editable copy blocks
- Lead form + intake flow
- Light + dark themes
Marketing assets
- Truck wrap layout
- Yard sign + door hanger
- Email signature template
- Google Business profile setup
- Social cover + post templates
Recent work
Six brands we’ve shipped for contractors across the US. Every mark is original, every palette is unique to the business — no templates, no recycled fonts.
Northshore Plumbing
“Steady. Always on.”
Cool, trustworthy, family-owned. Mark inspired by water lines on a topographic map.
Apex HVAC
“Cool desert, hot work.”
Sun-bleached editorial feel. Single accent against warm cream. Built for 110° days.
Volt & Bolt Electric
“Wired right the first time.”
Industrial dark UI, mono wordmark, hi-vis accent. Reads like a tool catalog cover.
Greenline Landscaping
“Grown on purpose.”
Botanical, slow, premium. Serif wordmark on bone with moss accent.
DoorPro Garage
“Open. Close. Done.”
Bold sans wordmark, terracotta palette, mark cut from negative space.
14-day process
No three-month design cycle. No twelve rounds of revisions. Two directions, one round of revisions on the chosen one, ship.
01
Day 1–2
Discovery
30-min call. Pull your trade, your geography, your competitors. Look at what works and what hurts.
02
Day 3–5
Direction
Two distinct concepts — mark, palette, type, voice. You pick one. We don't do endless rounds.
03
Day 6–11
Build
Mark finalized, wordmark drawn, full system tokenized, site built on the live platform.
04
Day 12–14
Ship
DNS, analytics, intake forms, brand guide PDF delivered. Live on day 14 or your first month is free.
Pricing
Flat fees. No hourly billing, no surprise change orders. Half on signature, half on launch. If we miss the 14-day window, your first month of any retainer is free.
Refresh
$2,800one-time
Have a logo, need polish.
- Logo refinement
- Color + type tune-up
- 5-page site redesign
- Brand guide (1 page)
- 14-day delivery
Most picked
Full identity
$6,400one-time
Starting fresh or rebranding.
- Original mark + wordmark
- Full color + type system
- 8-page site build
- Truck, sign, social templates
- Brand guide (8 pages)
- 14-day delivery
Identity + system
$9,800+ retainer
Brand + intake engine in one go.
- Everything in Full identity
- Intake + missed-call automations
- Review + follow-up flows
- Reporting dashboard
- First month of retainer included
FAQ
Who owns the brand assets?
You do. Full transfer of source files (SVG, AI, Figma), all fonts licensed in your name, and a written ownership letter. No hostage clauses.
Will it look like every other contractor site?
No. We design two distinct directions for every client, and we never reuse a mark, palette, or wordmark across projects. Templates kill conversion.
What if I already have a logo I like?
Refresh tier is built for that. We refine what you have, build the color and type system around it, and rebuild the site. The logo stays yours.
Do I have to use Lunovai for hosting or marketing?
No. The brand and site are yours. Most owners do add the intake engine retainer afterward — it's why we offer the bundled tier — but it's optional.
What if I don't love either direction?
We do one round of revisions on the chosen direction at no charge. If neither concept lands, you get a full refund on the deposit. That's never happened, but the offer's real.
Ready for a brand that pulls its weight?
Book a free 30-min brand audit. We’ll pull up your current site, logo, and competitors — and tell you exactly what we’d change and why.
Book my free brand audit →